Certified Innovative Organization (CInOrg)®

  • Foster a progressive and proactive organizational culture through innovation.
  • Ensure ongoing relevance and resilience in the marketplace.
  • Develop strategic innovation capability and demonstrate commitment to progress.

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Certified Innovative Organization is a unique accreditation reserved exclusively for businesses and government agencies. Through a process of independent third-party review and assessment, the CInOrg establishes that your organization has demonstrated a certain level of maturity and capability with respect to being able to consistently deliver on short, medium, and long term innovation and growth endeavors. This distinguishes your organization among its peers and competitors as being capable of delivering leading-edge value and customer experiences to its markets.

CInOrg accreditation is awarded at three distinct levels, corresponding to increasing levels of innovation maturity and capability. These three levels, from the least to the most capable, are:

  1. Originator.
  2. Champion.
  3. Leader.

What Organizations Should Apply?

Any small or medium-sized business venture that has committed itself to leveraging innovation to deliver world-class novel value to its customers and markets, and who by so doing aspires to grow significantly and quickly so that it can ultimately maximize its positive impact on the world, will benefit from this accreditation and should therefore apply for it.

  1. Traditional Product Businesses – High Tech, Durable Hard Goods, Fast Moving Consumer Goods, etc.
  2. Digital Product Businesses – Business Platforms, Wholesale & Retail Platforms, Consumer Apps, etc.
  3. X-As-A-Service Businesses – Business Operations, Ecosystem Coordination, Personal Life Optimization, etc.
  4. Niche Businesses – Industry Enablement, Market Access, Resource Aggregators, etc.


Become a More Progressive, Forward–Thinking Organization

Your organization will become increasingly progressive and proactive as it pursues market leadership through innovation. By focusing on delivering next generation solutions and experiences that connect deeply with its markets, it will develop a sense of purpose in the organization and a strong engagement with the marketplace.

Ensure Your Organization’s Ongoing Relevance and Long-Term Resilience

Your organization will learn how to develop and drive the best mix of short, medium, and long-term innovations to ensure its ongoing relevance in the marketplace and its long-term resilience to the inevitable changes that will occur all around it. It will come to understand the importance of pursuing long-term growth in order to retain its position as a market leader.

Develop the Capability to Drive Innovation Strategically Throughout Your Organization

Your organization will learn how to pursue innovation strategically, and as such how to develop and implement an innovation strategy that supports its broader business strategy. It will also learn how to leverage both internal and external insights and capabilities to ensure it consistently delivers relevant and impactful value to its markets.

Show the World Your Commitment to Innovation and Progress

Your organization can wear its certification proudly as an emblem of its commitment to innovation and progress. It can likewise use its accreditation as an effective marketing tool to reinforce a message of relevance and leadership in its markets.


Working Through a GInI Authorized Training & Assessment Provider (ATAP)

To obtain CInOrg accreditation, your organization must contract and work through a GInI Authorized Training & Assessment Provider (ATAP). This ATAP will in turn secure two or more GInI Authorized Innovation Assessors (AInAs) who will execute the CInOrg review and on-site assessment process with your organization, and thereafter submit their final Innovation Maturity Assessment Report (InMAR) to GInI. Following this, GInI will make a final determination of your organization's passing of this process, and if passing the level of CInOrg certification it will be awarded. After this, GInI will notify your organization and its ATAP of this determination, and will provide your organization with a copy of the Assessors final report (the InMAR).

The CInOrg Innovation Maturity Assessment

The CInOrg Innovation Maturity Assessment is conducted using GInI’s Innovation Maturity Assessment Tool, which was developed by GInI exclusively for this purpose. This tool assesses an organization’s level of innovation capability, maturity, and outcomes. The innovation maturity assessment consists of eight Group Sections. Each Group Section is further divided into Categories, with there being 30 Categories in all. The assessment seeks to answer four fundamental questions for each category, namely:



Presence / Definition

To what extent is a resource or element of the program in place to support the program and carry out the work, and to what extent has it been explicitly defined?

Appropriateness / Relevance

To what extent is a resource or element of the program appropriate to the program's intended needs or the organization's situation and strategy?

Use / Application

To what extent is a resource or element of the program being used (and potentially managed) effectively to support the program?

Outcomes / Results

In what ways, and to what extent, is the use of a resource or element of the program actually achieving its intended objectives?

The first question is typically answered through a direct review of select collateral, including Strategy Reviews, Organizational Reviews, Program Reviews, and Targeted Operations Reviews. The latter three questions generally require Targeted Interviews of knowledgeable individuals in order to arrive at useful answers.

One of the key outputs of the CInOrg Innovation Maturity Assessment is a series of Innovation Maturity Radar Plots. These portray graphically the relative strengths and weaknesses of each area of your program for each of the eight Groups, with the Outcomes being presented at a higher level of detail given their relative weight.

GInI’s Innovation Maturity Assessment Tool (InMAT) evaluates the following eight areas:

  1. The starting element of Innovation Strategy – which can be established using the GInI Innovation Strategy Cycle (InSC), the GInI Strategic Innovation Compass (SinC), and the GInI Strategic Innovation Roadmap (SInR).
  2. The six elements of the enterprise innovation architecture – which can be established using the GInI Enterprise Innovation Architecture model.
  3. The Outcomes of the enterprise innovation program. Together these make up everything evaluated by GInI CInOrg® Innovation Maturity Assessment Tool (InMAT).


The CInOrg Assessment scores and ranks each of the 30 Categories in the GInI Innovation Maturity Assessment Tool (InMAT) on a scale of 0 – 10, and weights these according to specific GInI guidelines. The final overall score is therefore a weighted average of these 30 Categories and will thus also range between 0 and 10. This allows organizations to be recognized as a Certified Innovative Organization® at one of the three possible levels, as reflected in the following chart.





Level 0 Non Innovative

0.00 – 2.99

This level does not qualify for CInOrg® designation.


Level 1 Originator Score

3.00 – 4.99

This is the starting level of recognition as a CInOrg®.

Organizations whose maturity level falls in this range have demonstrated a strong desire to become increasingly innovative and have begun a good journey towards a formal program and structure to make that happen.

Level 2 Champion Score

5.00 – 7.99

This is the intermediate level of recognition as a CInOrg®.

Organizations whose maturity level falls in this range will have made strong progress in their strategy and systems for pursuing new innovation. They will experience demonstrable business impact from their innovation efforts.

Level 3 Leader Score

8.00 –10.00

This is the highest level of recognition as a CInOrg®.

Organizations whose maturity level falls in this range have completely mastered a comprehensive innovation program and the execution of short, medium, and long term innovation strategies. They will experience demonstrable business impact from their innovation efforts, and in some ways will lead their markets with breakthrough solutions. This is the elite class of innovative organizations; few make it to this level.


To maintain its CInOrg accreditation, your organization must pass a full third-party reassessment every two years.

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